Eisagogi sto marketingk manatzment

To biblio "Eisagogi sto Marketingk Manatzment" tha sas kathodigisei kai tha sas deixei pos to Internet epitrepei ston ikano marketista na akoloithisei tis exelixeis kai na prosarmostei grigora stis allages tis agoras. To Marketingk Manatzment apeithinetai toso stois epaggelmaties toi marketingk, tois epiheirimaties kai ta stelehi ton epiheiriseon oso kai se spoidastes kai foitites poi apozitoin enan sindiasmo theorias kai heiropiaston paradeigmaton.